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Privacy Policy

Playe is committed to protecting the privacy and security of personal data processed through our platform. This policy explains how we collect, use, store, and protect personal information. The column on the right provides a short explanation and is not legally binding.

Effective Date: 15 February 2026

WHAT WE COLLECT

Playe provides a platform that enables businesses to deliver skill-based engagement campaigns to their customers. Individuals may participate in campaigns either by creating an account or by participating as a guest. In order to operate campaigns and deliver rewards, Playe may process limited personal data relating to participants. This data may include an email address and purchase information necessary to validate participation and fulfill rewards. Playe does not require participants to provide unnecessary personal details and does not collect sensitive personal data through normal platform operation.

BASICALLY,

We only collect what's needed — like your email and purchase info — to run campaigns and deliver rewards. Nothing more.

HOW WE USE YOUR DATA

Personal data is collected and processed solely for legitimate operational purposes. These purposes include validating campaign participation, confirming qualifying purchases, delivering rewards such as store credit or e-vouchers, preventing misuse or fraudulent activity, maintaining audit records, and ensuring the secure and reliable operation of the platform. Playe does not sell personal data and does not use participant data for unrelated marketing purposes. Data is only shared with trusted third parties where necessary to deliver rewards or operate essential platform services, and such third parties are required to handle data securely and in accordance with applicable data protection laws.

BASICALLY,

Your data is used to run campaigns and deliver rewards — that's it. We never sell it, and we only share it when absolutely necessary.

LEGAL BASIS

Playe processes personal data on the basis of legitimate business interests in providing campaign functionality and reward fulfillment, and where applicable, to fulfill contractual obligations between Playe and the businesses using the platform. Businesses using Playe are responsible for ensuring that they have a lawful basis for offering campaigns and for informing their customers about participation terms where required.

BASICALLY,

We process data because it's necessary to deliver the service. The businesses running campaigns are responsible for their own legal obligations too.

DATA SECURITY

Playe stores personal data securely using technical and organizational safeguards designed to prevent unauthorized access, loss, misuse, or alteration. Access to personal data is restricted to authorized personnel who require it for operational purposes. Industry-standard security practices are used to protect data both in transit and at rest. While Playe implements robust safeguards, no system can guarantee absolute security, and businesses and participants should also take appropriate precautions when transmitting information electronically.

BASICALLY,

We use industry-standard security to protect your data. Only authorised people can access it, and it's encrypted in transit and at rest.

DATA RETENTION

Personal data is retained only for as long as necessary to fulfill the purposes for which it was collected, including reward fulfillment, campaign auditing, fraud prevention, and compliance obligations. Once data is no longer required for operational or legal purposes, it is securely deleted or anonymized. Businesses may request data exports or deletion where appropriate, subject to legal and audit retention requirements.

BASICALLY,

We keep data only as long as we need it. Once it's no longer required, it's deleted or anonymised.

YOUR RIGHTS

Individuals whose personal data is processed through the Playe platform have rights under applicable data protection law. These rights may include the right to request access to personal data, request correction of inaccurate data, request deletion of personal data where appropriate, restrict or object to processing in certain circumstances, and lodge a complaint with a supervisory authority. Requests relating to personal data should be directed to the business operating the campaign in the first instance, as they are the primary relationship holder with the participant. Playe will assist businesses in fulfilling data subject requests where required.

BASICALLY,

You can access, correct, or delete your data. Start by contacting the business that ran the campaign — we'll help them handle your request.

COOKIES & TRACKING

Playe may use essential cookies or similar technologies required for platform functionality, session management, fraud prevention, and performance monitoring. These technologies are used only to support the operation and security of the platform and are not used to track individuals for advertising purposes.

BASICALLY,

We use essential cookies to keep things running smoothly. We don't use them to track you for ads.

DATA MINIMISATION

The Playe platform is not intended to collect personal data beyond what is necessary to operate campaigns and deliver rewards. Businesses should avoid collecting unnecessary personal data through campaign configuration and must ensure any additional data collection complies with applicable privacy laws and transparency requirements.

BASICALLY,

We believe in collecting less, not more. Businesses using Playe should follow the same principle.

POLICY UPDATES

Playe may update this Privacy Policy from time to time to reflect changes in legal requirements, platform functionality, or operational practices. Updated versions will be published on this page with a revised effective date. Continued use of the platform after updates constitutes acceptance of the revised policy.

BASICALLY,

We may update this policy. If you keep using Playe, you're agreeing to the latest version.

CONTACT

If you have questions about this Privacy Policy or data protection practices, you may contact Playe at: Email: [Insert Email] Phone: [Insert Phone Number] Support: [Insert URL]

BASICALLY,

Got privacy questions? Reach out — we're happy to help.

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Playe is a proprietary product of Playe Labs Limited. All rights reserved. Company registered in England and Wales at 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ. Company Registration number 15460888.

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