Physical Retail

In-store receipt validation and loyalty programs

E-commerceComing Soon

Online purchase verification and fraud prevention

Consumer GoodsComing Soon

Product authentication and warranty validation

PRICING
PLAYGROUNDSECURITY
Logo
FOR PLAYERS
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Increase revenue through behaviour-driven campaigns

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Playe is a revenue activation platform for modern commerce brands, using interactive game experiences and behavioural loops to increase customer value.

Trusted by industry leaders

Domino's Pizza
KFC
McDonald's
M&M's
Starbucks
Sephora
Domino's Pizza
KFC
McDonald's
M&M's
Starbucks
Sephora
Domino's Pizza
KFC
McDonald's
M&M's
Starbucks
Sephora

Games that

Attract

Retain and

Engage

Give your customers something worth coming back for. From instant rewards to the brands they already love like, and, Playe turns every purchase into anticipation, excitement, and a reason to return.

Infinite by Design

Designed for Every Channel

02 — Retail

The shop floor,
turned up.

Make every purchase part of the experience. From the shelf to the till, turn everyday visits into moments customers want to come back for.

+18% basketpurchase triggersrepeat visits

03 — E-commerce

Cart full.
Game on.

Make the moment after checkout count. Add a little more excitement to every order, and give customers a reason to come back for another.

post-purchaseloyalty layerrepeat lift

04 — CPG

Your product
wants to play.

Put an experience inside every pack. A scan becomes a moment, a moment becomes a memory, and every purchase becomes a chance to play.

qr-linkedfirst-party dataon-pack play

05 — Programmable

If this,
then magic.

One canvas. Endless mechanics. Compose behaviour-driven campaigns with the same building blocks your team already speaks — rules, triggers, rewards. Ship in hours, not quarters.

when / thenno codelive in hours
tiretire
Plans from £89 a month

Starting from

£89/mo per store

Cafés & Coffee Shops
Cafés & Coffee Shops
Example 1
Example 2
Example 3
Example 4
Example 5
Example 6
Example 7
Example 8
Example 9
Example 10

Select a format. Define the outcome.

Customise spend rules and rewards in minutes, then deploy high-impact campaigns across your locations.

playe.app
Playe Dashboard

Rule Engine

Set minimum spend, campaign windows and entry limits in seconds.

Reward Logic

Configure store credit or e-voucher distribution with precision.

Mechanics

Choose from proven campaign mechanics built for retail performance.

Revenue Impact

Designed to increase basket size and repeat visits.

Engineered for Winning

Everything you need to run engaging, fair, and measurable campaigns at scale

Moments That Matter

Every campaign has a moment. Winners, revealed

Everyone Loves a Gift

Turn participation into excitement with recognizable eGift cards

Zero-Download, Instant Play

Your brand, our games, instant engagement live in-browser - no app required

Limited Spots, Big Impact

Limit entries and turn quiet times into can't-miss moments

Feature banner
Create winners · Fair by design · Not a cult · Built for businesses · Create winners · Fair by design · Not a cult · Built for businesses · Create winners · Fair by design · Not a cult · Built for businesses · Create winners · Fair by design · Not a cult · Built for businesses · Create winners · Fair by design · Not a cult · Built for businesses · Create winners · Fair by design · Not a cult · Built for businesses · Create winners · Fair by design · Not a cult · Built for businesses · Create winners · Fair by design · Not a cult · Built for businesses ·

Game On

Every feature you need to run bigger, faster, smarter

Every Store, Connected

Run cross-store campaigns without the chaos.

Magic Behind the Scenes

End-to-end fulfilment for prizes, vouchers, and e-gifts without any operational overhead

Almost Human

ML-powered receipt validation at 99.9%, with humans catching the tricky ones

Prompt-to-Play

Your prompt, our platform, a ready-to-play game in moments coming Q4

Play Every Way

Flexible campaign styles for maximum engagement and excitement

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Campaign Scheduling

Plan and schedule campaigns in advance to maximise reach, engagement, and campaign performance

Line Item Promotions

Line Item Promotions

Specific purchases trigger instant eligibility for games

Your Brand, Your Colours

Personalise the game storefront to fit your brand identity

Small businesses
love us

WINTER 2026
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Momentum Leader
WINTER 2026
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Leader
SMALL BUSINESS
WINTER 2026
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Leader
MID-MARKET
WINTER 2026
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High Performer
ENTERPRISE

I recommend without hesitation. We've been using it for two years to manage our campaigns and obtain real reporting on our performance.

G

I really like how intuitive and easy the platform is to use – it's very visual and straightforward, so our whole team can jump in without much training.

G

The platform keeps our whole team in sync. We can see where every campaign stands, who needs to follow up, and when promotions are happening – all in one spot.

G

I recommend without hesitation. We've been using it for two years to manage our campaigns and obtain real reporting on our performance.

G

I really like how intuitive and easy the platform is to use – it's very visual and straightforward, so our whole team can jump in without much training.

G

The platform keeps our whole team in sync. We can see where every campaign stands, who needs to follow up, and when promotions are happening – all in one spot.

G

I recommend without hesitation. We've been using it for two years to manage our campaigns and obtain real reporting on our performance.

G

I really like how intuitive and easy the platform is to use – it's very visual and straightforward, so our whole team can jump in without much training.

G

The platform keeps our whole team in sync. We can see where every campaign stands, who needs to follow up, and when promotions are happening – all in one spot.

G

We use it primarily for campaign tracking, customer engagement, and communications, and it's been a solid tool for keeping everything organized and accessible in one place.

G

It's helped us stay organized and cut the back-and-forth emails. We're spending less time trying to figure out what's going on and more time actually getting stuff done.

G

The real-time analytics have completely transformed how we run promotions. We can now make data-driven decisions on the fly.

G

We use it primarily for campaign tracking, customer engagement, and communications, and it's been a solid tool for keeping everything organized and accessible in one place.

G

It's helped us stay organized and cut the back-and-forth emails. We're spending less time trying to figure out what's going on and more time actually getting stuff done.

G

The real-time analytics have completely transformed how we run promotions. We can now make data-driven decisions on the fly.

G

We use it primarily for campaign tracking, customer engagement, and communications, and it's been a solid tool for keeping everything organized and accessible in one place.

G

It's helped us stay organized and cut the back-and-forth emails. We're spending less time trying to figure out what's going on and more time actually getting stuff done.

G

The real-time analytics have completely transformed how we run promotions. We can now make data-driven decisions on the fly.

G

I recommend without hesitation. We've been using it for two years to manage our campaigns and obtain real reporting on our performance.

G

I really like how intuitive and easy the platform is to use – it's very visual and straightforward, so our whole team can jump in without much training.

G

The platform keeps our whole team in sync. We can see where every campaign stands, who needs to follow up, and when promotions are happening – all in one spot.

G

Frequently Asked Questions

Get answers to common questions about Playe

Every day, 4:03 PM

View more questions →
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How many winners
will you create?

Customer acquisition just became
a lot more playful.

Book demoSee our plans

Products

  • Physical Retail
  • E-commerce
  • Global Consumer Brands

Resources

  • Playbook
  • Case studies
  • Documentation

Support

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  • Service Availability
  • Contact

Company

  • About us
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  • Modern Slavery Statement

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Playe is a proprietary product of Playe Labs Limited. All rights reserved. Company registered in England and Wales at 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ. Company Registration number 15460888.

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